Avocado industry trends and research.
The more you know, the more successful you will be at selling Avocados from Peru. Here are several interesting articles regarding the state of the avocado industry, crop conditions, shopper behavior, market trends and more. These industry studies have been graciously provided by the Hass Avocado Board (HAB) which is an agriculture promotion group established in 2002 to promote the consumption of Hass Avocados in the United States. The Hass Avocado Board is the essential resource for the Hass Avocado industry providing timely relevant data and research for the domestic producers and importers it represents.
Avocado Category Channel Overview Action Guide 2017 (PDF)
The Avocado Channel Action Guide gives an at-a-glance view of the retail avocado marketplace. Step into the changing world of avocado retailing and get a deeper understanding of channel-by-channel details, trends and insights.
Avocado Shopper Segmentation Action Guide 2017 (PDF)
The Avocado Shopper Sergmentation Action Guide highlights key take-aways from the 2016 Avocado Segmentation study. Retailers and marketers can enhance their marketing strategies with actionable insights into key shopper segments and how these shoppers are driving the avocado category.
2016 General Marketing Tracking Study (PDF)
The objective of this report is to monitor changes among target versus non-target audience consumers on a number of specific measures such as: avocado usage, drivers and barriers to usage, nutrition and wellness importance and association, food safety, advertising and PR efforts awareness, and demographics.
2016 General Market Segmentation Report (PDF)
The objective of this report is to monitor changes among users overall, as well as four distinct avocado user groups (Light, Medium, Heavy and Super) on a number of specific measures such as: avocado usage, drivers and barriers to usage, nutrition and wellness importance and association, food safety, advertising and PR efforts awareness, demographics.
Hass Avocado Board Annual Trends Report 2015 (PDF)
Each year HAB tracks and monitors retail trends, changes and challenges that impact the produce industries. This report was developed to provide you with a focus on retail & consumer facts, figures, trends, suggestions & opportunities.
HAB’s 2015 Path to Purchase research provides point-of-purchase consumer insights about how shoppers choose avocados.
State of the Category 2014 (PDF)
This report provides key highlights and comparisons. The key objectives of this report are to provide a retail review and identify opportunities to drive retail sales and volume growth.
