Market Insights

Avocado industry trends and research.

The more you know, the more successful you will be at selling Avocados from Peru. Here are several interesting articles regarding the state of the avocado industry, crop conditions, shopper behavior, market trends and more. These industry studies have been graciously provided by the Hass Avocado Board (HAB) which is an agriculture promotion group established in 2002 to promote the consumption of Hass Avocados in the United States. The Hass Avocado Board is the essential resource for the Hass Avocado industry providing timely relevant data and research for the domestic producers and importers it represents.


Avocado Category Channel Overview Action Guide 2017 (PDF)

The Avocado Channel Action Guide gives an at-a-glance view of the retail avocado marketplace. Step into the changing world of avocado retailing and get a deeper understanding of channel-by-channel details, trends and insights.

Avocado Shopper Segmentation Action Guide 2017 (PDF)

The Avocado Shopper Sergmentation Action Guide highlights key take-aways from the 2016 Avocado Segmentation study. Retailers and marketers can enhance their marketing strategies with actionable insights into key shopper segments and how these shoppers are driving the avocado category.

2016 General Marketing Tracking Study (PDF)

The objective of this report is to monitor changes among target versus non-target audience consumers on a number of specific measures such as: avocado usage, drivers and barriers to usage, nutrition and wellness importance and association, food safety, advertising and PR efforts awareness, and demographics.

2016 General Market Segmentation Report (PDF)

The objective of this report is to monitor changes among users overall, as well as four distinct avocado user groups (Light, Medium, Heavy and Super) on a number of specific measures such as: avocado usage, drivers and barriers to usage, nutrition and wellness importance and association, food safety, advertising and PR efforts awareness, demographics.

Hass Avocado Board Annual Trends Report 2015 (PDF)

Each year HAB tracks and monitors retail trends, changes and challenges that impact the produce industries. This report was developed to provide you with a focus on retail & consumer facts, figures, trends, suggestions & opportunities.

Path to Purchase Study (PDF)

HAB’s 2015 Path to Purchase research provides point-of-purchase consumer insights about how shoppers choose avocados.

State of the Category 2014 (PDF)

This report provides key highlights and comparisons. The key objectives of this report are to provide a retail review and identify opportunities to drive retail sales and volume growth.




Below you will find an abundance of high resolution downloadable media materials for use in articles and stories featuring Avocados from Peru.

Nothing on shall be construed to give the user any ownership interest in images. The Peruvian Avocado Commission is providing only a non-exclusive revocable license to use these images in the Resources section of for the promotion, development and goodwill of Avocados from Peru.

These copyrighted photos may only be used in their original form, and may not be altered or modified. When reproduced, published or displayed, they must bear the word “copyright” or the copyright symbol (©) and the statement: “Courtesy of Peruvian Avocado Commission.”

Logo Vertical

PAC Consumer Logo


Logo Horizontal

PAC Consumer Logo


Monumental Flavor

PAC Brand Image


Summer Avocado

PAC Summer Image


Avocado Halves

A beautiful halved Avocado



Halved & whole Avocados


Halved On Slate

A halved Avocado on slate


Avocado Prep

Guacamole preparation


Classic Avocados

Avocados on antique wood


As A Spread

Better than butter


Ceviche Sampler

Our ceviche sampler recipe


Slices In Sandwich

Delicious slices in a sandwich



Our mashed guacamole recipe


On Toast

The healthy spread



Workers package Avocados



Inspection at Peruvian facility



Inspection at Peruvian facility



A beautiful Peruvian Avocado orchard


Contact Us

Xavier Fco. Equihua
Chief Executive Officer
Peruvian Avocado Commission
717 D Street, NW Suite 310
Washington, D.C. 20004
phone (202) 626-0560
fax (202) 393-5728
[email protected]

Partner Association In Peru

Nicolas Arriola 314 Of.1101
La Victoria, Lima Peru
(511) 225-1626
[email protected]



  • Enrique Camet
  • Bruce Dowhan
    Vice Chairman
  • Doug Meyer
  • Jim Donovan

Importer Directors

  • Rankin McDaniel
    McDaniel Fruit Company
  • Doug Meyer
    Treasurer,West Pak Avocados
  • Jim Donovan
    Secretary, Mission Produce
  • Bruce Dowhan
    Vice Chairman, Giumarra International

Exporter Directors

  • Jose Antonio Castro
    Agrokasa, S.A.
  • Jose Antonio Gomez-Bazan
    Camposol, S.A.
  • Ulises Quevedo
    Grupo Rocio, S.A.
  • Eugenio Oliveira
    CPF Producer Director

Producer Director

  • Enrique Camet
    Chairman, Agropecuaria Las Lomas de Chilca, S.A.

PAC Members (2015-2017)

Importer Members

  • Phil Henry
    Henry Avocados
  • Jose Antino Gomez-Bazan
    Camposol, U.S.A.
  • Dana Thomas
    Index Fresh
  • Bob Lucy
    Del Rey Avocado
  • Ed Figueroa
    LGS Sales
  • Rankin McDaniel
    McDaniel Fruit Company
  • Isabel Tavera
    Pacific Produce
  • Doug Meyer
    West Pak Avocados
  • Frank Telge
    Andean Sun Produce
  • Steve Taft
    Eco-Farms Sales
  • Gahl Crane
    Green Earth Produce Trading
  • Fred Vandenberg
    Jac Vandenberg
  • Francisco Battistini
    Purity Organic
  • Wal-Mart

Exporter Members

  • Jose Antonio Castro
  • Enrique Camet
    Agropecuaria Las Lomas de Chilca
  • Ulises Quevedo
    Grupo Rocio
  • Jose Antonio Gomez-Bazan
    Camposol, S.A.
  • Jim Donovan
    Mission Produce Peru
  • Francisco Camino
  • Eugenio Oliveira
    Consorcio de Productor es de Fruta, S.A.
  • Daniel Bustamante Canny
    Sales Manager, Agricola Cerro Prieto, S.A.C.
  • Christian Jara

Producer Member

(represents Peruvian producers)

  • Enrique Cament