Washington D.C., June 21, 2018 – Avocados From Peru (AFP) is thrilled to be the only avocado brand executing social, digital and broadcast activations on FOX Network during the World Cup soccer matches airing June 14th through July 15th and the Major League Baseball All-Star Game on July 17th at Nationals Park in Washington D.C.
“It’s been over 35 years since Peru has qualified for the World Cup and 50 years since the MLB All Star game was hosted in Washington, D.C.,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “We are very excited about these opportunities to connect with soccer and baseball fans around the world.”
Avocados From Peru will be present on air, desktop, mobile and apps during the Peru vs. France match on June 21st , Group Stage Round of 16 and Championships, as well as airing a commercial during the MLB All Star game on July 17th. AFP is also partnering with Walmart, Stop and Shop and Giant in Washington DC, Philadelphia and Boston to further celebrate and promote these exciting summer activations.
About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]
Xavier Equihua, CEO and President
Peruvian Avocado Commission
Emily Nordee, PR Director
Evans Hardy + Young
805-963-5841 x 218