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11
Oct

Peruvian Avocados Save The Summer Avocado Season

Avocados From Peru closes its most successful season yet by supplying enough avocados to the U.S. market to help surpass 2016 distribution levels

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Washington, DC, October 9, 2017 –Due to this season’s avocado shortage in the U.S., Avocados from Peru (AFP) shipped a record 145 million pounds of Peruvian avocados to the U.S. in an extremely condensed window of time during the summer months. Thanks to AFP, the U.S.’s demand for avocados this 2017 season was met and in turn, AFP experienced one of its most successful seasons.

“The shortage in the U.S. avocado market this past summer provided AFP the opportunity to maximize our distribution,” said Jose Antonio Castro, AFP Chairman. “We were happy to meet the U.S.’s demand for avocados this season.”

As America’s favorite heart-healthy superfood, AFP boasts 20 essential vitamins and minerals, no sodium or cholesterol and are gluten free.

This season’s marketing initiatives included strategic partnerships with many top retailers. “We saw great success this season by partnering with major retail stores like Costco, Walmart and Sam’s Club,” said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. “Collectively we executed an unprecedented 6,000 Peruvian avocado demos at these large retail outlets between June and August this season. This initiative played a crucial role in reaching consumers nationwide.”

Peruvian Avocado in Walmart’s Wellness Day 2017:

AFP was selected by Walmart to be the first in the avocado category to be a part of its 2017 Wellness Day. Walmart’s Wellness Day is considered to be the largest health fair in the world and is held on the same day in June every year in over 4,500 Walmart stores. AFP served thousands of Walmart shoppers its signature Avocado & Blueberry Smoothie on Wellness Day.

Highlights of the 2017 Season Include:

  • A kick-off July 4th event where APF treated baseball fans to a free topping of fresh Peruvian Avocado with the purchase of an Oriole dog during the Baltimore Orioles vs. Tampa Bay Rays game in Oriole Park at Camden Yards. The Avo-Dog is quickly becoming a baseball fan favorite!
  • AFP took over the bus wraps of several American cities including our nation’s capital, Washington D.C.
  • A morning TV show segment on the top rated news broadcasting station in Baltimore, NBC’s WBAL News Channel 11. The segment featured several summer Peruvian Avocado dishes prepared and presented by the chefs and global ambassadors for AFP, the Peruvian Brothers
  • AFP co-sponsored a festival at the Smithsonian’s National Museum of the American Indian in Washington, D.C, along with the Embassy of Peru, titled “Kaypi Peru,” (“This is Peru”), highlighting the South American nation’s rich and diverse cultural heritage. AFP created unique dishes for the event including Peruvian avocado truffles, avocado oatmeal cookies, avocado and bison sliders, and a multi-flavored avocado gelateria.
  • AFP featured ‘Fresh Summer Recipes’ on the nationally syndicated morning TV show, “All About Summer” generating 2.5 million impressions nationwide.
  • AFP was pleased to participate in Apeel Sciences™ product trial earlier this year. Apeel Sciences™ develops plant-based technologies that protect crops and harvested produce. AFP supports their mission to eliminate food spoilage and reduce reliance on chemicals in the agriculture industry. The trial revealed that Apeel Sciences™ technologies add multiple days of additional marketable lifespan to Peruvian avocados.

AFP’s 2017 End-of-Season meeting will be held in New Orleans, LA on October 19th, 2017 (one day prior to the PMA’s Fresh Summit). The featured guests include Dr. James Rogers, Ph.D. from Apeel Sciences™ and Dr. Debasish Bandyopadhyay, Ph.D. from the University of Texas. Dr. Rogers will present his company’s signature plant-based technologies that have been tested and proven to prolong avocado shelve life. Dr. Debasish Bandyopadhyay will present his scientific findings regarding avocado seed husk oil. His research shows that behenyl alcohol, an important ingredient used in anti-viral medications, heptacosane, which may inhibit the growth of tumor cells, and dodecanoic acid, which increases high density lipoprotein (known as HDL) are all present in avocado seed husk oil. As a result, avocado seed husk oil may reduce the risk of atherosclerosis and other diseases.

“We are thrilled that Dr. Bandyopadhyay will present before our association the findings of this important study,” said Mr. Daniel Bustamante, AFP Marketing Committee Chairman & Director. “This groundbreaking study was first presented two months ago during the American Chemical Society (ACS) Annual Meeting. The ACS is the world’s largest scientific society.”

The marketing efforts of AFP reflect the organization’s commitment to supplying the U.S. with top-quality fruit during the summer season. Peru has been named South America’s Leading Culinary Destination by the World Travel Awards. AFP, Peru’s most popular superfood, are looking forward to an exciting season ahead!

For additional photos of the 2017 Peruvian Avocado Commission season, please visit: http://www.avocadosfromperu.com/2017-season-recap/

 

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ABOUT THE PERUVIAN AVOCADO COMMISSION

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados, which is under the oversight of the U.S. Department of Agriculture.

 

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

09
Aug

Avocados From Peru to be Featured on Baltimore’s NBC News Channel 11 Saturday, August 12th, 2017 at 6:50AM

The Peruvian Brothers will represent Avocados From Peru as guest chefs on WBAL-TV’s morning segment

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Washington, D.C., August 9, 2017 – On August 12th at 6:50AM, the #1 rated news-broadcasting station in Baltimore, WBAL News Channel 11, will be featuring four end-of-summer Peruvian Avocado dishes. As a heart-healthy food, each of the featured dishes is packed with nutritious and delicious ingredients.

The Peruvian Brothers will be the guest chefs on the segment representing Avocados From Peru. The duo will demonstrate how to make Crab Stuffed Peruvian Avocados and will display other popular dishes including the Peruvian Avocado Triple Decker Sandwich, Peruvian Avocado Ceviche and Peruvian Avocado Causa Rellena.

The Peruvian Brothers were born and raised off the coast of Lima, Peru where they have since brought their business and food experience to the United States, serving the Washington D.C. area Peruvian food straight from their food truck. Aside from food, the brothers also have quite the athletic gene –Giuseppe is a former Olympic rower and Mario is a well-versed sailor. Together the pair serves as renowned global ambassadors for Avocados From Peru.

For Baltimore viewers who sleep in on Saturday mornings, the recorded version of the segment will be available on the WBAL-TV website: http://www.wbaltv.com

For more Peruvian Avocado recipe inspiration information, head to the AFP website: www.avocadosfromperu.com.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President
Peruvian Avocado Commission
(302) 547-3625
[email protected]

Emily Nordee, PR Director
Evans Hardy + Young
[email protected]
805-963-5841 x 218

 

06
Jul

Baltimore Oriole Baseball Fans To Be Treated To the “Home Run” of Hot Dogs on July 2nd

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Free Superfood Avocado Toppings on Oriole Dogs Compliments of the Peruvian Avocado Commission

Washington, D.C., June 26, 2017 – On July 2nd, just in time for the 4th of July festivities, Avocados From Peru® (AFP) will treat baseball fans to a free topping of fresh Peruvian Avocado with the purchase of an Oriole dog during the Baltimore Orioles vs. Tampa Bay Rays game in Oriole Park at Camden Yards.

Known as the ‘Avodog’, Peruvian Avocados add a flavorful twist to an American classic. Served with just a squeeze of lime or combined with other traditional hot dog toppings such as onions and tomatoes, freshly sliced or smashed Avocados From Peru make an ideal hot dog topping.

With nearly 20 essential vitamins and minerals, no sodium or cholesterol, and gluten free, it’s no secret why Peruvian Avocados are America’s favorite nutrient dense superfood.

Adding this heart-healthy fruit as a hot dog topping has already proven to be enormously popular with baseball fans –who devoured hundreds of fresh Peruvian Avocados during a New York Mets baseball game in July of 2015.

“We look forward to seeing Avocados from Peru become an integral part of the all-American tradition of attending a major league baseball game,” said Xavier Equihua, President and CEO of AFP.

Much like baseball, the season for Peruvian Avocados runs from May to September, earning them the nickname of “Summer Avocados.”

With the season in full swing, AFP has partnered with Walmart to feature and offer free tastings of this superfood at their stores. Fans who cannot attend the baseball game on July 2nd will still have the opportunity to try the Avodog at a local Walmart. Over 900 Walmart stores on the East Coast will also be demoing this baseball fan favorite on July 2nd.

Orioles fans taking public transportation to the game may also see city buses wrapped in a full-color billboard featuring the picturesque landscape of Peru and of course, delicious Avocados From Peru®. Various radio stations in the Baltimore area will also be featuring the famous frank throughout the summer.

For more ideas on how to top the classic hotdog with Peruvian Avocados, head to the AFP website: www.avocadosfromperu.com.

About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

 
Media Contact:
Xavier Equihua, CEO and President
Peruvian Avocado Commission
(302) 547-3625
[email protected]

Emily Nordee, PR Director
Evans Hardy + Young
[email protected]
805-963-5841 x 218

01
Jun

The Heart-Healthy Summer Avocado Launches the 2017 Season with New and Innovative Marketing Tactics

150 Million Pounds of Avocados from Peru are expected to be imported into the United States this summer

PAC superfood

Washington D.C., June 1, 2017 — The Peruvian Avocado Commission (PAC) is gearing up for the most successful season to-date! Following the FDA’s confirmation that avocados are a heart-healthy superfood, in May, Avocados from Peru received the healthy Heart-Check mark from the American Heart Association. With heart disease being a leading cause of death in both women and men in the U.S., the valuable Heart-Check mark has served as a trusted resource for consumers. By including the heart-check mark in AFP’s marketing efforts it will help to promote the nutritional benefits of avocados, and to educate consumers about healthy dietary fats.

“As the new chairman of the Peruvian Avocado Commission, I am extremely pleased with the recent developments and positive focus on the nutrition attributes of Hass avocados. PAC has been a leading advocate for these measures and will continue paving the path during the new season within the health and beauty industry to showcase how avocados can benefit overall health and wellness for the body!” said Jose Antonio Castro, Chairman of PAC.

Starting in early June, PAC will deliver Summer fresh Avocados from Peru to retailers nationwide. Peruvian avocados have their peak season during the summer months and this year, over 150 million pounds of Peruvian avocados are projected to be imported into the United States from June to September.

“With avocados being America’s favorite superfood, we expect the consumption of avocados to continue rising this summer, which is great because this is our largest crop to-date,” said Xavier Equihua, CEO and President of PAC. “Our primary goal this season is to supply the U.S. with top-quality fruit during the peak summer season, and to educate the public about the wonderful health benefits of Peruvian Avocados.”

In addition to showcasing the beneficial nutrients that occur naturally in Avocados from Peru, the commission plans to partner with other Peruvian superfoods like blueberries, quinoa and asparagus to create synergistic promotional campaigns.

Kicking-off the season with a splash, Avocados from Peru (AFP) will partner with Walmart stores to participate in their annual Wellness Day on Saturday, June 17. Over 800 stores will feature and demo a superfood rich avocado and blueberry smoothie, made with fresh Avocados from Peru, blueberries, banana, spinach leaves, almond milk and Greek yogurt. Walmart will continue to demo delicious AFP recipes throughout the summer including a refreshing avocado peach crostini. To help promote demo days and help drive store traffic, AFP has created a targeted Geo-Fencing mobile program that will activate within 5 miles around key stores.  Additionally, demos will also be taking place at Costco stores throughout the summer.

Also launching the summer season, AFP will run a promotion with CBS Radio and feature the Avo-Dog at the Baltimore Orioles stadium during 4th of July week. Fans can enjoy avocado themed food while cheering on their favorite team this summer.

AFP’s 2017 robust marketing program introduces an experiential three-month long campaign that includes high-profile partnerships; increased trade and consumer advertising; an expanded menu of retailer support and incentive programs; and more opportunities to engage directly with consumers through social media initiatives.

TRADE SUPPORT

With increased marketing support and a large volume of fresh avocados imported from Peru, PAC is, once again, offering produce managers a greater variety of tools to merchandise the popular summer fruit.

Co-branded newspaper ads and bus wraps.

Bins with bold graphics featuring the signature AFP Machu Picchu brand image.

Funding for IRC’s.

Funding for demos taking place during the summer including the week leading up to the important Fourth of July holiday.

New complimentary content for social media.

CONSUMER TACTICS

This year AFP is launching a strong consumer outreach program, highlights include:

In a first for the category, AFP will run retailer co-branded ads in Vogue, Vanity Fair and Women’s Health, communicating that Avocados from Peru are a key part of a health and beauty regimen.

A re-launch of the digital AFP cookbook with mouth-watering recipes designed to promote delicious ways to enjoy avocados from Peru.

Radio spots throughout the summer in key cities, reminding consumers that

Avocados from Peru will add the certified heart-healthy check mark by the American Heart Association to all marketing elements.

Radio stations will run contests around Father’s Day and July 4th asking listeners to send in their best Avocados from Peru summer picnic and grilling recipes, with the winners receiving AFP prize packages.

A continued partnership with AFP’s Global Ambassadors. AFP will partner with leading chefs, the President of Peru, and Peruvian Trade Commission, including a co-sponsorship with PromPeru of an event at the National Museum of the American Indian in Washington DC.

Digital advertising featuring a series of videos highlighting Peru as “the land of superfoods”.

Next installment of the collaboration with AFP’s global ambassador Fooddeco, with new themed series’ and recipes.

Consumers in select cities may also see buses wrapped as a larger-than-life full-color billboard featuring the picturesque landscape of Peru and of course, delicious Avocados from Peru.

All 2017 AFP marketing promotions will be supported by a strategic and engaging social media campaign. Facebook, Instagram, Pinterest and Twitter will provide the growing PAC fan base with inspirational reasons to select avocados from Peru including new recipes, photographs and opportunities to share cool avo-tips.  Additionally, AFP’s evolving website, providing engaging and informative content along with AVOMAG, will be constantly updated to help keep avocados top of mind during season.

The exciting line-up for the 2017 initiatives, each complementing each other, will continue to strengthen AFP’s position as the peak summer avocado for consumers and retailers across the country. To find more information about Avocados from Peru, or for heart-healthy Peruvian Avocado recipes, visit: www.avocadosfromperu.com, or click here to download a free copy of the Avocados from Peru Cookbook.

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About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados, which is under the oversight of the U.S. Department of Agriculture.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected].

 

 

17
May

Avocados From Peru are “Officially” A Heart-Healthy Food

Peruvian Avocado Commission Receives the Heart-Check Mark from the American Heart Association

Washington, DC May 17, 2017— Following the 2016 USDA announcement claiming Hass Avocados are a “healthy” food, the AHA has now granted the Peruvian Avocado Commission certification rights to the Heart-Check mark for its marketing promotions and campaigns.

“The valuable Heart-Check mark has served as a trusted resource for consumers, and by adding the heart-check to our efforts it will help to complement the official seal of approval from the FDA and USDA that avocados are a healthy food- something that all consumers will be culturally aware of. The new tools that we have to promote avocados as officially healthy will also help us to educate consumers that not all fat is bad. Avocados, along with other healthy fats like nuts and olives, are crucial to our daily diets.” Said Xavier Equihua, CEO and President of PAC.

With heart disease being a leading cause of death in both women and men in the U.S., the confusion about dietary fats can result in missed opportunities for those who are trying to lead a healthy lifestyle. The Heart-Check Food Certification Program helps consumers identify foods that can be building blocks of a heart-healthy diet.

Nutrient-dense Avocados From Peru is considered one of Peru’s most popular superfoods, and certainly the most popular superfood in the U.S. One ounce of avocado contains 50 calories and provides nearly 20 important vitamins and minerals including 150 mg of potassium, 2 g of dietary fiber and has zero cholesterol or sodium. In 2015, Avocados from Peru was also the first origin to be approved by AMS to use the words Superfood Nutrition to describe the fruit.

The primary marketing goals and efforts of the Peruvian Avocado Commission in the U.S. is to reflect the organization’s commitment to supplying top-quality fruit during the peak summer season, while educating the public about the health benefits of Peruvian Avocados.

To find heart-healthy Peruvian Avocado recipes, visit: www.avocadosfromperu.com, or click here to download a free copy of the Avocados from Peru Cookbook.

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About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.
For more information about the PAC please visit www.avocadosfromperu.com.

About the Heart-Check Mark

The American Heart Association established the Heart-Check mark in 1995 to give consumers an easy, reliable system for identifying heart-healthy foods as a first step in building a sensible eating plan. Nearly 900 products that bear the Heart-Check mark have been screened and verified by the association to meet criteria for heart-healthy foods. To learn more about the Heart-Check mark, and to see a complete list of certified products and participating companies, visit www.heartcheckmark.org

Media Contact:
Xavier Equihua, CEO and President
Peruvian Avocado Commission
(302) 547-3625
[email protected]

 

20
Dec

Peruvian Avocados, A Superfood for a Healthy Heart

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FDA Amends Regulations Recognizing a Reduced Risk of Coronary Heart Disease

Washington D.C., December 20, 2016 — The Peruvian Avocado Commission (PAC) is pleased to announce that the Food and Drug Administration (FDA) has affirmed that avocados are a healthy food. This new rule allows for a health claim that recognizes the overall benefits of raw fruits and vegetables, including avocados, provide a reduced risk of coronary heart disease. The American Heart Association submitted a petition to annul that claim, and it has been approved.

“Earlier this year, the FDA provided guidance that was inclusive of avocados being a healthy food,” explains Xavier Equihua, President and CEO, PAC. “Now the FDA has amended previous regulation authorizing a health claim on the relationship between dietary saturated fat and cholesterol and risk of coronary heart disease, confirming that avocados are heart-healthy. We’re happy they agree with us.”

According to literature recently published by the FDA, “The interim final rule recognizes all raw fruits and vegetables that fail to comply with the “low fat” definition and/or the minimum nutrient content requirement to be eligible to bear the claim.” This regulation went into effect December 19th, 2016.

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ABOUT THE PERUVIAN AVOCADO COMMISSION

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados, which is under the oversight of the U.S. Department of Agriculture.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected].

Media Contact:

Emily Nordee, PR Director
Evans Hardy + Young
805-963-5841 x 218
27
Oct

Avocados from Peru Closes Successful 2016 Export Season

Avocados from Peru Closes Successful 2016 Export Season

After an active and prosperous 2016, Avocados from Peru looks forward to 2017

Washington, D.C., October 17, 2016 – Avocados from Peru is pleased to announce the close of a successful 2016 export season that saw continued growth in demand for Peruvian avocados, the launch of both the world’s first international superfoods brand and a new worldwide cooperative marketing initiative, and official recognition of avocados’ health benefits from the United States Food and Drug Administration (FDA).

“We are extremely excited by the success that Avocados from Peru saw during the world-wide 2016 season,” said Xavier Equihua, President and CEO of the Peruvian Avocado Commission. “We hope to build off of our momentum from 2016, especially in continuing to spread news regarding the health benefits of Peruvian avocados through the new Superfoods from Peru brand, and look forward to a more robust crop and marketing season in 2017.”

In addition to its successful export growth, Avocados from Peru joined together with Blueberries from Peru to form the first international superfoods brand – Superfoods from Peru. Launched during the 5thannual Peru to the World Expo in New York City, which was attended by Guest of Honor Peruvian President Pedro Pablo Kuczynski, the new brand will work to promote the health benefits of Peruvian superfoods – a plethora of products such as avocados, blueberries, pomegranates, and many others – and continue the growth of superfood markets around the world.

Avocados from Peru was also a proponent for the creation of the World Avocado Organization – a partnership between Brazil, Mexico, Peru, South Africa, and the United States. This new non-profit marketing enterprise will work to enhance existing avocado markets in order to raise awareness regarding the benefits of avocados in emerging health conscious markets such as the United Kingdom, the European Union, and Asia.

Capping off the 2016 launch of the Superfoods from Peru brand, the FDA announced new guidelines that allow manufacturers to categorize foods containing certain good fats as “healthy” – thereby officially recognizing the benefits of monosaturated fats that have long made avocados a go-to nutritional source for health conscious consumers.

Avocados from Peru remains committed to supplying the United States with top-quality fruit and is excited to exceed the 2016 season by dramatically increasing its export to the US market in 2017.

2016 Season Highlights:

  • 2016 Season Kick-Off Event: Service men and women onboard the USS Bataan in New York City, were served a superfood breakfast during Fleet Week during Memorial Day weekend.
  • The 5th Annual Peru to the World Expo: Headlined by Guest of Honor Peruvian President Pedro Pablo Kuczynski, this celebration of Peruvian culture and culinary expertise also served as the launch event for the newly created international “Superfoods from Peru” brand which brings together Avocados from Peru and Blueberries from Peru under a unified banner.
  • Avocados from Peru received a Decoration of Merit: On June 21st, the Peruvian government recognized Avocados from Peru for its work to promote and advance done Peruvian agricultural trade.  USDA was also recognized for its work in fortifying U.S.-Peru agricultural trade.
  • FDA Issued Revised Guidelines for ‘Healthy’ Categorization: The U.S. Food and Drug Administration updated guidelines for manufacturers wishing to categorize their foods as ‘healthy’, stating that certain good fats now fall within this categorization. As such, avocados, which are high in monosaturated fats, can be officially marketed for the health benefits they have long provided.
  • The World Avocado Organization was Established: A partnership between Brazil, Mexico, Peru, South Africa, and the United States that will work to enhance existing avocado markets and promote the development of new health conscious markets around the globe.

 

About the Peruvian Avocado Commission:

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados, which is under the oversight of the U.S. Department of Agriculture.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected] or call 202 607-0560.

 

Media Contact:

Emily Nordee, PR Director
Evans Hardy + Young
805-963-5841 x 218
18
Sep

Superfoods from Peru Brand Launches at 5th Annual Peru to the World Expo

Superfoods from Peru Brand Launches at 5th Annual Peru to the World Expo with Peruvian President Pedro Pablo Kuczynski as Guest of Honor

Avocados from Peru and Blueberries from Peru come together to continue sharing Peru’s long-standing tradition as a global supplier of superfoods

Lima, Peru – On Sunday, September 18th, the Peru Agribusiness Association Inc. (PAA) hosted over 600 people at the 5th annual Peru to the World Expo in New York City – headlined by Guest of Honor Peruvian President Pedro Pablo Kuczynski. The event featured a variety of Peruvian cultural and culinary demonstrations and also served as the first time that Avocados from Peru and Blueberries from Peru joined forces to launch the newly created banner of Superfoods from Peru.

“This event underscores Peru’s rapid ascent as the world’s number one destination for travel, culture, and culinary adventures,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission (PAC). “We are extremely grateful that President Kuczynski was able to join us in celebrating Peruvian culture and the wide variety of incredible superfoods that Peru has to offer the world.”

In addition to being honored by the presence of President Kuczynski, the Peru to the World Expo had the pleasure of welcoming Mr. José Antonio Gómez Bazán of Camposol Trading, the culinary talents of the award-winning Peruvian Brothers, and Peruvian Minister of Foreign Commerce and Tourism Eduardo Ferreyros, who delivered the keynote address at the event and highlighted agriculture as Peru’s second most important export behind minerals.

Peru has proudly provided the world with superfoods for over 5000 years and there are very few countries that can match its distinction as a net superfood producer. From being the second largest producer of Haas avocados and blueberries in the world, to the production of numerous other superfoods such as pomegranates, figs, mandarins, grapes, coffee, and cacao, Peru is the world’s go-to source for superfoods and healthy eating.

The Peruvian Avocado Commission is proud to have been a sponsor of this annual celebration and looks forward to continuing to share the benefits of Peruvian superfoods with the world.

About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected].

 

Media Contact:

Emily Nordee, PR Director
Evans Hardy + Young
805-963-5841 x 218
27
Jun

Peruvian Avocados Are Now In Season

Peruvian Avocados Are Now In Season And Bringing Global Influence To The Culinary Stage

World Class Peruvian Chefs and Famed Dutch Food Sculptor Creatively Play with Avocados This Summer

Washington, D.C. June 27, 2016— Peruvian Avocados are known as the “Summer Avocado” due to Peru’s dynamic growing season with fruit in store from June through September. As Avocados from Peru (AFP) begin to appear in grocery stores, lovers of the green superfood might be interested in learning how to better incorporate the delicious fruit in unique and fun every day meals. The Peruvian Avocado Commission (PAC) has engaged several high profile food influencers to share inspiring avocado centric recipes.

“We expect the consumption of avocados to be record breaking this summer,” said Xavier Equihua, CEO and President of PAC. “More and more consumers are becoming aware of the health benefits of avocados as a nutrient-dense superfood with 20 vitamins and minerals, and that they are great addition to all summer menus. Peruvian Hass avocados not only taste amazing, but they are extremely versatile, and can be used in very simple recipes to the more elaborate meals.”

Chef Mitsuharu Tsumura, owner of Maido, named 13th best restaurant in the world by the prestigious San Pellegrino’s “50 Best” list, and Chef Alfredo Aramburu, named one of the “10 best chefs in the world” at the International Cuisine Festival in 2006, have created several new recipes with avocados. These recipes are demonstrated within short video segments showcasing the talents of these renowned chefs, available on the AFP YouTube channel.

Chef Tsumura takes you inside his kitchen at Maido in Lima as he prepares an avocado tofu and octopus sushi that is sure to impress guests. Chef Aramburu of Cala and Popular creates avocado frites to pair with a traditional Peruvian beef dish, Lomo Saltado. Three new video recipes from Chef Ambassador Martin Morales of Ceviche SOHO, Ceviche Old Street, and Andina of London have been added to those he filmed for AFP last year.

Taking a different culinary approach, food influencer Colette Dike of Fooddeco, a Dutch interior designer-turned-food artist, has crafted her favorite food into inspiring works of art. She has produced a series of stunning avocado recipes, “Avocados from Peru in Bloom,” as directed by AFP, the Summer Avocado. She photographs her recipes at Instagram-worthy levels with her avocado rose and ribbon designs that are almost too gorgeous to eat. Dike’s video of avocado roses is available here on YouTube.

“Peruvian Avocados are a great canvas for food art,” explains Dike. “The smooth and creamy texture makes for the perfect palate to capture interesting designs, while the avocado flesh holds its shape superbly.” Fooddeco shots will be used to promote AFP tastings at Walmart throughout the summer.

The Peruvian Avocado Commission will roll out additional new recipes and video segments throughout the summer with these chefs among others. All recipes will be posted on the Avocados from Peru website, along with the PAC social sites such as Facebook and Instagram. Photos and recipes are available on request.

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About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

 

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected].

 

Media Contact:

Emily Nordee, PR Director
Evans Hardy + Young
805-963-5841 x 218
17
Jun

Now in Season, Avocados from Peru Take Unique Approach

A Whopping 100 Million Pounds of Avocados to be Imported into the United States this summer from June to September

Washington D.C., June 14, 2016 — The Peruvian Avocado Commission (PAC) jumpstarted its 2016 season by serving a superfood breakfast to the 2000 men and women of the U.S. Navy and Marine Corps on board the famed USS Bataan Navy ship during Fleet Week (May 25th-31st, 2016) in New York City. Following the success of the USS Bataan event, Avocados from Peru (AFP) is taking a fresh and strikingly visual approach to presenting avocados to consumers and the trade. For example the Summer Avocado will showcase a series of recipes entitled “Avocados from Peru in Bloom” as interpreted by famed Dutch food sculptor Colette Dike of Fooddeco using avocados in the shape of roses and ribbons.

AFP is also launching a series of new video recipes featuring highly influential Peruvian chefs Mitsuharu Tsumura of Maido and Alfredo Aramburu of Cala and Popular of Lima, Peru; and Martin Morales of Ceviche SOHO and Old Street and Andina of London. The video recipes showcase Avocados from Peru in classic and contemporary ways. The whole series of video recipes is now viewable on AFP’s YouTube Channel.

Along with new food photography and captivating video recipes, AFP has released another signature video featuring a vibrant look into the Peruvian landscape, culture and avocado growing process entitled “The Land of Avocados from Peru.” These videos and photos are available on the AFP YouTube Channel here and will be shared on all social media platforms.

In another example of AFP’s unique approach to reaching consumers, this month and in July, AFP is the first in the produce category to advertise in Vogue and Vanity Fair with its “Superfood: Beauty from the Inside” retailer tagged ad.

Building on the success of last year’s campaign, AFP’s 2016 marketing program is designed to whet consumers’ appetites for the nutrient-dense superfood and provide retailers with innovative incentives to feature avocados from Peru in the produce aisle. For example, demos at the largest retailers will make use of simple, nutritious recipes and mouth-watering food photography to inspire consumers to create superfood avocado smoothies, bite-size avocado toast and chocolate avocado mousse right in their own kitchens.

“We expect the U.S. consumption of avocados to continue rising at double digits this year,” said Xavier Equihua, CEO and President of PAC. “Hass avocados taste great and are extremely versatile, they can be used in all kinds of simple to more elaborate recipes and more consumers are becoming aware that avocados are a nutrient-dense superfood. In addition to showcasing the beneficial nutrients that occur naturally in Avocados from Peru, the commission plans to partner with other Peruvian superfoods such as asparagus, blueberries, figs, quinoa and pomegranates to create synergistic promotional opportunities.”

All AFP events and promotions will be supported by an aggressive social media campaign. Facebook, Instagram, Pinterest and Twitter will provide the growing AFP fan base with hundreds of reasons to select Avocados from Peru including new recipes, photographs and opportunities to share cool avo-tips.

AFP’s popular website, which is more engaging and informative than ever, also continues to be constantly updated and refreshed. For example, during the season the website will include:

  • A unique visual approach including increased use of video, which will also be shared on Instagram, and on all social channels.
  • New Fooddeco recipes accompanied by “Avocados from Peru in Bloom” images.
  • AFP YouTube Channel: Introduction of video capsules that creatively and artistically tell the story about AFP from the perfect growing conditions of Peru, to the country’s culturally rich heritage to the industry’s deep commitment to social responsibility and sustainability.
  • A downloadable, free cookbook available on the website and on iBooks that has also been made into a full-color, 148 page book packed with great avocado recipes and descriptions of the incredibly rich history of Peruvian cuisine.
  • AVOMAG: the first in the category online magazine focusing on exciting news from the world of avocados.

ADVERTISING SUPPORT

Radio remains an important advertising channel for AFP. The successful thirty-second spot radio campaign that ran in 24 markets in 2015 will continue in 2016 with expanded reach. The customized attention-grabbing spots promote Peru’s fertile farmland and the fruit’s impressive nutritional profile and will be available to all retailers. In select markets, the spots will be supported with value-added promotions. Popular Internet music streaming service, Pandora, will also run the spots.

To further promote the availability of the summer fruit, these fully customized spots will be recorded by local radio personalities to be aired in their respective markets – increasing flexibility and impact. The spots will promote in-store demos in local markets and any special pricing available in-stores. Consumers in select cities may also see buses wrapped as a larger-than-life full-color billboard featuring the picturesque landscape of Peru and of course, delicious Avocados from Peru.

TRADE SUPPORT

AFP is known for making a splash in trade publications and 2016 won’t disappoint. To kick off the season, several trade publications ran special PAC editions in June.

With increased marketing support and a large volume of fresh avocados imported from Peru, AFP is, once again, offering produce managers a greater variety of tools to merchandise the popular summer fruit.

  • Funding for demos taking place during the summer including the weeks leading up to the Fourth of July and Labor Day. In-store demos for customers are already scheduled throughout the summer at participating locations of Costco, Sam’s Club, and Walmart and are available to all retailers.
  • Co-branded newspaper ads and bus wraps.
  • Bins with bold graphics featuring the signature AFP Machu Picchu brand image.
  • Funding for IRC’s.
  • Bus wraps.
  • Customized content for retailers’ social media. For example, Walmart will offer the cookbook “Cooking with Avocados from Peru” as a free download via social media.

CONSUMER TACTICS

In addition to the trade promotions and support, AFP is launching a robust consumer program as well and highlights include:

  • A re-launch of the digital AFP cookbook. In 2015, AFP created a downloadable free cookbook that is available on the website and on iBooks. AFP took things a step further in 2016 with beautiful printed copies that feature full-color, full-page photographs and mouth-watering recipes designed to promote delicious ways to enjoy avocados from Peru.
  • A value-added-promotion with participating radio stations that invites listeners to enter to win a AFP-catered party for their Summer sports viewing party. Radio hosts will deliver avocado themed food to the winners’ home so they can enjoy it while cheering on their favorite team this summer.

The totality of the 2016 initiatives, which complement each other, will continue to strengthen AFP’s position as the peak summer avocado for consumers and retailers across the country.

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ABOUT THE PERUVIAN AVOCADO COMMISSION

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados, which is under the oversight of the U.S. Department of Agriculture.

 

Media Contact:

Emily Nordee, PR Director
Evans Hardy + Young
805-963-5841 x 218