ARCHIVE

07
Sep

Avocados from Peru to Treat Yankees Baseball Fans to Free Peruvian Avocado Toppings During Labor Day Weekend Games

Washington, D.C., August 30, 2018 – In celebration of Labor Day weekend, Avocados From Peru (AFP), WCBS-FM of New York and the Yankees radio stations in English & Spanish, are treating baseball fans to a free topping of Peruvian avocado with the purchase of a hotdog, salad, nachos and more during the New York Yankees vs. Detroit Tigers series on September 1st and 2nd at Yankee Stadium in New York City.

“We are thrilled to be a part of the first of its kind three-way collaboration between AFP, CBS and Yankee Stadium,” said Xavier Equihua, President and CEO of AFP. “Given the success we have seen through previous MLB partnerships, we look forward to expanding our reach to New York Yankees baseball fans and further becoming an integral part of American’s MLB experience during the Summer and Fall.”

Along with providing free Peruvian avocado toppings, AFP will also be taking over the WCBS-FM 101.1 homepage, airing promotional videos inside and outside the stadium (first in the category), and hosting ‘Text to Win’ contests throughout the games giving away AFP prize packs to various lucky winners.

Earlier this year, AFP executed a similar promotion and treated Orioles baseball fans to a free topping of Peruvian avocado during the Baltimore Orioles vs. Tampa Bay Rays game in Oriole Park at Camden yards. Hundreds of baseball fans created the infamous “Avodog” with their free topping, among many other Peruvian avocado-inspired dishes.

With nearly 20 essential vitamins and minerals, no sodium or cholesterol, and gluten free, it’s no secret why Peruvian Avocados are America’s favorite nutrient dense superfood.

For fans unable to attend the Labor Day weekend baseball games at Yankee Stadium, check out the AFP website to find delicious recipes to serve at your holiday weekend BBQ: www.avocadosfromperu.com or click here to download a free copy of the Avocados From Peru Cookbook.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Madison Serrano, PR Senior Account Executive

Evans Hardy + Young

[email protected]

805-963-5841 x221

 

31
Jul

Avocados from Peru Celebrates 197th Anniversary of the Independence of Peru at Ambassador Reception

Washington, D.C., July 27, 2018 – Avocados From Peru (AFP) enjoyed a tasteful reception at the Peruvian Embassy in Washington, D.C. celebrating the 197th anniversary of the independence of Peru. Hosted by Peruvian Ambassador Carlos Pareja, the event showcased various delectable Peruvian dishes and supplied guests with Peruvian avocado gift bags, which included Peruvian avocados and Cuzco stickers all within a custom made avocado-ripening bag.

“It was an honor to participate in celebrating a historic and memorable event for the country of Peru,” said Xavier Equihua, President and CEO of AFP.

More than 10 ambassadors from European and Latin American countries were in attendance.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture. Avocados from Peru are available in the U.S. from June through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218

 

 

21
Jun

Avocados from Peru Celebrates World Avocado Month with World Cup Soccer and Major League Baseball Fans

Washington D.C., June 21, 2018 – Avocados From Peru (AFP) is thrilled to be the only avocado brand executing social, digital and broadcast activations on FOX Network during the World Cup soccer matches airing June 14th through July 15th and the Major League Baseball All-Star Game on July 17th at Nationals Park in Washington D.C.

“It’s been over 35 years since Peru has qualified for the World Cup and 50 years since the MLB All Star game was hosted in Washington, D.C.,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “We are very excited about these opportunities to connect with soccer and baseball fans around the world.”

Avocados From Peru will be present on air, desktop, mobile and apps during the Peru vs. France match on June 21st , Group Stage Round of 16 and Championships, as well as airing a commercial during the MLB All Star game on July 17th. AFP is also partnering with Walmart, Stop and Shop and Giant in Washington DC, Philadelphia and Boston to further celebrate and promote these exciting summer activations.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218

 

21
May

Avocados from Peru Partners with California Walnuts to Create First Ever Superfood In-Store Tasting with Top Retailers in the U.S. and Europe

Avocados From Peru and California Walnuts superfood tastings will launch in the U.S. and Europe summer 2018

Washington D.C., May 21, 2018 – Avocados From Peru is thrilled to join forces with California Walnuts to promote two of the world’s most potent superfoods through the first ever in-store tasting collaboration between two nutrient-rich powerhouse foods at Costco, Sam’s Club and Walmart in the U.S. and Costco in Europe with the World Avocado Organization.

“We are very excited to be partnering with the world-renowned California Walnut Board,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “This is especially important to us as we are celebrating World Avocado Month in June in both the U.S. and Europe. This collaboration will allow consumers to taste various nutrient-dense and delicious recipes made with delectable Peruvian avocados and California Walnuts –two supreme high-quality superfoods. Walnuts are the only nut that contains a significant amount of omega-3’s and Peruvian avocados contain nearly 20 vitamins and minerals, and are a great source of healthy fats.”

The brands will showcase vibrant and invigorating summer recipes including a walnut avocado salad, walnut avocado toast and walnut avocado yogurt with honey. The demos will begin on June 15th, just in time for Walmart Wellness Day –billed as America’s largest health fair event.

About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.
For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218

 

 

 

805-963-5841 x 218

 

21
May

Avocados from Peru Kicks Off 2018 Season at the World Cup and MLB All Star Game in Washington D.C., Among Other Strategic Marketing Initiatives

170 Million Pounds of Peruvian Avocados are expected to be imported into the United States this summer

Washington D.C., May 21, 2018 – As the world’s insatiable appetite for avocados continues to skyrocket, the Peruvian Avocado Commission (PAC) is thrilled to be kicking off it’s 2018 season with many exciting retail and consumer focused marketing initiatives. Beginning in June and in celebration of World Avocado Month, Avocados From Peru is the exclusive sponsor of various exciting activations in Washington D.C. during the World Cup and MLB All Star Games. It’s been over 35 years since Peru qualified for the World Cup and 50 years since the MLB All Star Game was hosted in the nation’s capital. Avocados From Peru will be present on air (they play Denmark June 16th and France June 21st), desktop, mobile and apps.

“Given the increased supply of Peruvian avocados this season, we will be focusing many of our marketing tactics around retail trade activity alongside supreme consumer tactics,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “Peru will export to the world 660 million pounds of avocados from the middle of April to mid-September, and 170 million pounds will come to the USA. We will be offering various strategic co-marketing opportunities from which retailers can specifically tailor their preferred programs. On the consumer side, we will continue to showcase the nutritional benefits and versatility of Peruvian avocados.”

This summer, consumers will have the opportunity to taste and see the versatility of both Peruvian Avocados and California Walnuts in a first ever superfood demo collaboration at Costco, Sam’s Club and Wal-Mart. The demos will be held nationwide across the United States and at various Costcos in Europe. The demos will begin on June 15th, just in time for Wal-Mart’s Wellness Day.

Avocados From Peru will also be renewing their partnership with CBS Radio and bringing back the fan-favorite Avo-Dog to baseball fans attending Orioles baseball games over Father’s Day weekend this summer. Fans will be able to enjoy a free topping of Peruvian Avocado with the purchase of any food item during the game in Oriole Park at Camden Yards.

Baltimore locals and tourists visiting the Maryland Zoo this summer will also have a chance to participate in “Peru at the Zoo”, the first ever activation by avocados at a zoo in the United States. In celebration of World Avocado Month and Independence Day animal lovers will receive free Peruvian avocados and ripening bags during their visit to the zoo.

Consumers in Washington D.C., Philadelphia, and other cities will also see the return of the signature #AvoBus. This year, AFP will be increasing the amount of public transportation buses wrapped in its iconic image, Machu Picchu. This initiative has received high engagement amongst consumers in previous years and is expected to lead to further excitement around America’s favorite summer avocado across all digital channels.

AFP’s 2018 strategic marketing program will also include increased trade and consumer advertising, retail incentive programs, high-profile partnerships and various social media tactics to further engage consumers.  AFP plans to break its 2017 record of 6,500 demos with the retail trade with over 8,000, a first in the category. A robust toolbox of retail activations is also available to retailers, including geo-targeted mobile ads, display bins, and ripening bags.

Consumer activation includes radio spots on popular stations including Spotify and Pandora to remind consumers of the heart-health benefits of Peruvian Avocados. AFP will run full-page ads in regional editions of Vogue, Vanity Fair and Women’s Health, communicating the health and beauty benefits of Peruvian Avocados. AFP will continue their collaboration with AFP’s global ambassador Fooddeco, by creating beautiful and delicious avocado recipes shared on the Peruvian Avocado website and social media channels.

AFP is thrilled to be kicking off the 2018 with a strong marketing program in which each initiative complements another. This program will strengthen AFP’s reputation as America’s favorite heart-healthy summer avocado amongst consumers and retailers nationwide. To learn more about Avocados From Peru, or for heart-healthy Peruvian Avocado recipes, visit: www.avocadosfromperu.com, or click here to download a free copy of the Avocados From Peru Cookbook.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218

 

21
May

Avocados from Peru Introduces A Brand New Mascot

Washington, D.C., May 21, 2018 –For the first time ever, Avocados From Peru introduces their new brand mascot as part of a refreshed 2018 social media strategy. The mascot imagery draws inspiration from Peru’s heritage and the existing Peruvian Avocado logo. The updated look incorporates hand drawn elements, pops of color, and modernized typography into a unique and flexible brand package. Cultural elements are introduced in unexpected ways, such as silhouettes and tonal graphics used in backgrounds to provide depth and scale.

“Our primary social media objective is to continue building an engaging brand presence that offers an experience unlike any other,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “Through our new mascot, we are aiming to connect with a younger audience in an interactive way that expands the overall reach of our content.”

The new mascot will add a playful yet sophisticated touch to all AFP digital media outlets and will even be brought to life through video distributed through various digital outlets.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. from June through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

 

Media Contact:
Xavier Equihua, CEO and President

Peruvian Avocado Commission

(302) 547-3625

[email protected]

 

Emily Nordee, PR Director

Evans Hardy + Young

[email protected]

805-963-5841 x 218

 

30
Apr

Avocados Rank #1 in Environmental Working Group’s 2018 ‘Clean 15′ List

Peruvian Avocado Season will Launch June 2018

Washington, D.C., April 11, 2018 – Avocados From Peru (AFP) is thrilled to see avocados listed as the #1 cleanest fruit on the Environmental Working Group’s (EWG) 2018 ‘Clean 15’ list. The list is a consumer-friendly guide to fruits and vegetables that contain the least amount of pesticides. Of the avocados tested by the EWG, less than 1% tested positive for pesticides and only one type of pesticide was found –earning the fruit its first place ranking.

“We are gearing up for and eventful and exciting 2018 Peruvian Avocado season,” said Xavier Equihua, CEO and President of the Peruvian Avocado Commission. “Ranking #1 on the ‘Clean 15’ list is the perfect way to celebrate the arrival of Peruvian avocados’ in just a few short weeks.”

Along with being a clean fruit, Peruvian avocados are also a heart-healthy superfood, boasting nearly 20 essential vitamins and minerals, no sodium or cholesterol and are gluten free.

About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. from June through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected].

Media Contact:
Xavier Equihua, CEO and President
Peruvian Avocado Commission
(302) 547-3625
[email protected]

Emily Nordee, PR Director
Evans Hardy + Young
[email protected]
805-963-5841 x 218

11
Oct

Peruvian Avocados Save The Summer Avocado Season

Avocados From Peru closes its most successful season yet by supplying enough avocados to the U.S. market to help surpass 2016 distribution levels

Screen Shot 2017-10-10 at 4.20.05 PM

Washington, DC, October 9, 2017 –Due to this season’s avocado shortage in the U.S., Avocados from Peru (AFP) shipped a record 145 million pounds of Peruvian avocados to the U.S. in an extremely condensed window of time during the summer months. Thanks to AFP, the U.S.’s demand for avocados this 2017 season was met and in turn, AFP experienced one of its most successful seasons.

“The shortage in the U.S. avocado market this past summer provided AFP the opportunity to maximize our distribution,” said Jose Antonio Castro, AFP Chairman. “We were happy to meet the U.S.’s demand for avocados this season.”

As America’s favorite heart-healthy superfood, AFP boasts 20 essential vitamins and minerals, no sodium or cholesterol and are gluten free.

This season’s marketing initiatives included strategic partnerships with many top retailers. “We saw great success this season by partnering with major retail stores like Costco, Walmart and Sam’s Club,” said Xavier Equihua, President & CEO of the Peruvian Avocado Commission. “Collectively we executed an unprecedented 6,000 Peruvian avocado demos at these large retail outlets between June and August this season. This initiative played a crucial role in reaching consumers nationwide.”

Peruvian Avocado in Walmart’s Wellness Day 2017:

AFP was selected by Walmart to be the first in the avocado category to be a part of its 2017 Wellness Day. Walmart’s Wellness Day is considered to be the largest health fair in the world and is held on the same day in June every year in over 4,500 Walmart stores. AFP served thousands of Walmart shoppers its signature Avocado & Blueberry Smoothie on Wellness Day.

Highlights of the 2017 Season Include:

  • A kick-off July 4th event where APF treated baseball fans to a free topping of fresh Peruvian Avocado with the purchase of an Oriole dog during the Baltimore Orioles vs. Tampa Bay Rays game in Oriole Park at Camden Yards. The Avo-Dog is quickly becoming a baseball fan favorite!
  • AFP took over the bus wraps of several American cities including our nation’s capital, Washington D.C.
  • A morning TV show segment on the top rated news broadcasting station in Baltimore, NBC’s WBAL News Channel 11. The segment featured several summer Peruvian Avocado dishes prepared and presented by the chefs and global ambassadors for AFP, the Peruvian Brothers
  • AFP co-sponsored a festival at the Smithsonian’s National Museum of the American Indian in Washington, D.C, along with the Embassy of Peru, titled “Kaypi Peru,” (“This is Peru”), highlighting the South American nation’s rich and diverse cultural heritage. AFP created unique dishes for the event including Peruvian avocado truffles, avocado oatmeal cookies, avocado and bison sliders, and a multi-flavored avocado gelateria.
  • AFP featured ‘Fresh Summer Recipes’ on the nationally syndicated morning TV show, “All About Summer” generating 2.5 million impressions nationwide.
  • AFP was pleased to participate in Apeel Sciences™ product trial earlier this year. Apeel Sciences™ develops plant-based technologies that protect crops and harvested produce. AFP supports their mission to eliminate food spoilage and reduce reliance on chemicals in the agriculture industry. The trial revealed that Apeel Sciences™ technologies add multiple days of additional marketable lifespan to Peruvian avocados.

AFP’s 2017 End-of-Season meeting will be held in New Orleans, LA on October 19th, 2017 (one day prior to the PMA’s Fresh Summit). The featured guests include Dr. James Rogers, Ph.D. from Apeel Sciences™ and Dr. Debasish Bandyopadhyay, Ph.D. from the University of Texas. Dr. Rogers will present his company’s signature plant-based technologies that have been tested and proven to prolong avocado shelve life. Dr. Debasish Bandyopadhyay will present his scientific findings regarding avocado seed husk oil. His research shows that behenyl alcohol, an important ingredient used in anti-viral medications, heptacosane, which may inhibit the growth of tumor cells, and dodecanoic acid, which increases high density lipoprotein (known as HDL) are all present in avocado seed husk oil. As a result, avocado seed husk oil may reduce the risk of atherosclerosis and other diseases.

“We are thrilled that Dr. Bandyopadhyay will present before our association the findings of this important study,” said Mr. Daniel Bustamante, AFP Marketing Committee Chairman & Director. “This groundbreaking study was first presented two months ago during the American Chemical Society (ACS) Annual Meeting. The ACS is the world’s largest scientific society.”

The marketing efforts of AFP reflect the organization’s commitment to supplying the U.S. with top-quality fruit during the summer season. Peru has been named South America’s Leading Culinary Destination by the World Travel Awards. AFP, Peru’s most popular superfood, are looking forward to an exciting season ahead!

For additional photos of the 2017 Peruvian Avocado Commission season, please visit: http://www.avocadosfromperu.com/2017-season-recap/

 

# # #

ABOUT THE PERUVIAN AVOCADO COMMISSION

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados, which is under the oversight of the U.S. Department of Agriculture.

 

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

09
Aug

Avocados From Peru to be Featured on Baltimore’s NBC News Channel 11 Saturday, August 12th, 2017 at 6:50AM

The Peruvian Brothers will represent Avocados From Peru as guest chefs on WBAL-TV’s morning segment

Naiffer Photography_5DM30568-Edit

Washington, D.C., August 9, 2017 – On August 12th at 6:50AM, the #1 rated news-broadcasting station in Baltimore, WBAL News Channel 11, will be featuring four end-of-summer Peruvian Avocado dishes. As a heart-healthy food, each of the featured dishes is packed with nutritious and delicious ingredients.

The Peruvian Brothers will be the guest chefs on the segment representing Avocados From Peru. The duo will demonstrate how to make Crab Stuffed Peruvian Avocados and will display other popular dishes including the Peruvian Avocado Triple Decker Sandwich, Peruvian Avocado Ceviche and Peruvian Avocado Causa Rellena.

The Peruvian Brothers were born and raised off the coast of Lima, Peru where they have since brought their business and food experience to the United States, serving the Washington D.C. area Peruvian food straight from their food truck. Aside from food, the brothers also have quite the athletic gene –Giuseppe is a former Olympic rower and Mario is a well-versed sailor. Together the pair serves as renowned global ambassadors for Avocados From Peru.

For Baltimore viewers who sleep in on Saturday mornings, the recorded version of the segment will be available on the WBAL-TV website: http://www.wbaltv.com

For more Peruvian Avocado recipe inspiration information, head to the AFP website: www.avocadosfromperu.com.

About the Peruvian Avocado Commission

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

Detailed information regarding these programs will be announced throughout the season. Avocados from Peru will be available in the U.S. through September.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected]

Media Contact:
Xavier Equihua, CEO and President
Peruvian Avocado Commission
(302) 547-3625
[email protected]

Emily Nordee, PR Director
Evans Hardy + Young
[email protected]
805-963-5841 x 218

 

06
Jul

Baltimore Oriole Baseball Fans To Be Treated To the “Home Run” of Hot Dogs on July 2nd

_56B2905

Free Superfood Avocado Toppings on Oriole Dogs Compliments of the Peruvian Avocado Commission

Washington, D.C., June 26, 2017 – On July 2nd, just in time for the 4th of July festivities, Avocados From Peru® (AFP) will treat baseball fans to a free topping of fresh Peruvian Avocado with the purchase of an Oriole dog during the Baltimore Orioles vs. Tampa Bay Rays game in Oriole Park at Camden Yards.

Known as the ‘Avodog’, Peruvian Avocados add a flavorful twist to an American classic. Served with just a squeeze of lime or combined with other traditional hot dog toppings such as onions and tomatoes, freshly sliced or smashed Avocados From Peru make an ideal hot dog topping.

With nearly 20 essential vitamins and minerals, no sodium or cholesterol, and gluten free, it’s no secret why Peruvian Avocados are America’s favorite nutrient dense superfood.

Adding this heart-healthy fruit as a hot dog topping has already proven to be enormously popular with baseball fans –who devoured hundreds of fresh Peruvian Avocados during a New York Mets baseball game in July of 2015.

“We look forward to seeing Avocados from Peru become an integral part of the all-American tradition of attending a major league baseball game,” said Xavier Equihua, President and CEO of AFP.

Much like baseball, the season for Peruvian Avocados runs from May to September, earning them the nickname of “Summer Avocados.”

With the season in full swing, AFP has partnered with Walmart to feature and offer free tastings of this superfood at their stores. Fans who cannot attend the baseball game on July 2nd will still have the opportunity to try the Avodog at a local Walmart. Over 900 Walmart stores on the East Coast will also be demoing this baseball fan favorite on July 2nd.

Orioles fans taking public transportation to the game may also see city buses wrapped in a full-color billboard featuring the picturesque landscape of Peru and of course, delicious Avocados From Peru®. Various radio stations in the Baltimore area will also be featuring the famous frank throughout the summer.

For more ideas on how to top the classic hotdog with Peruvian Avocados, head to the AFP website: www.avocadosfromperu.com.

About the Peruvian Avocado Commission
The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the federal promotion program for Hass avocados, which is under the oversight of the U.S. Department of Agriculture.

 
Media Contact:
Xavier Equihua, CEO and President
Peruvian Avocado Commission
(302) 547-3625
[email protected]

Emily Nordee, PR Director
Evans Hardy + Young
[email protected]
805-963-5841 x 218