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20
Dec

Peruvian Avocados, A Superfood for a Healthy Heart

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FDA Amends Regulations Recognizing a Reduced Risk of Coronary Heart Disease

Washington D.C., December 20, 2016 — The Peruvian Avocado Commission (PAC) is pleased to announce that the Food and Drug Administration (FDA) has affirmed that avocados are a healthy food. This new rule allows for a health claim that recognizes the overall benefits of raw fruits and vegetables, including avocados, provide a reduced risk of coronary heart disease. The American Heart Association submitted a petition to annul that claim, and it has been approved.

“Earlier this year, the FDA provided guidance that was inclusive of avocados being a healthy food,” explains Xavier Equihua, President and CEO, PAC. “Now the FDA has amended previous regulation authorizing a health claim on the relationship between dietary saturated fat and cholesterol and risk of coronary heart disease, confirming that avocados are heart-healthy. We’re happy they agree with us.”

According to literature recently published by the FDA, “The interim final rule recognizes all raw fruits and vegetables that fail to comply with the “low fat” definition and/or the minimum nutrient content requirement to be eligible to bear the claim.” This regulation went into effect December 19th, 2016.

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ABOUT THE PERUVIAN AVOCADO COMMISSION

The Peruvian Avocado Commission (PAC) is headquartered in Washington, D.C. It was established in 2011 to increase the consumption/demand for Avocados from Peru through advertising, retail promotion and public relations. The PAC’s promotional activities are conducted under the guidelines of the Federal Promotion Program for Hass Avocados, which is under the oversight of the U.S. Department of Agriculture.

For more information about the PAC please visit www.avocadosfromperu.com or email [email protected].

Media Contact:

Emily Nordee, PR Director
Evans Hardy + Young
805-963-5841 x 218